- Watch The JD Rucker Show every day to be truly informed.
Former “centrist” news outlet The Messenger launched last year with high hopes and a ton of cash. But it wasn’t enough to the revenue necessary to stay afloat and has officially shut down.
Started by Jimmy Finkelstein following his sale of The Hill in 2021, it was supposed to be the answer to the left-vs-right paradigm in modern corporate media. With most outlets leaning — and oftentimes lurching — to the left and the remainder leaning right, Finkelstein wanted something that was truly fair and balanced. What he delivered still ended up leaning left and as a result it had trouble paying for the 300 mostly woke employees they hired.
As much as I would love to see a news outlet that is TRULY unbiased, I’m not sure if that’s even possible anymore. I respect what Finkelstein tried to do and it’s discouraging that it failed, but it was also predictable.
Some, like us, don’t even pretend to be unbiased. Heck, the name of one of our sites is “America First Report” so we proudly hang our conservative badge. But those who pretend to be unbiased like CNN and the NY Times invariably lurch to the left which is why they fail. You either tell the truth and pick a side or you lie and pretend to be unbiased.
According to Jason Cohen at Daily Caller:
The Messenger’s CEO and founder Jimmy Finkelstein launched the outlet in 2023 after selling The Hill in 2021 for $130 million, according to Axios. Within a brief timeframe, the company onboarded 300 employees, providing them with generous salaries.
“This is truly the last thing I wanted, and I am deeply sorry,” Finkelstein wrote in an email to employees, according to The New York Times.
The Messenger produced centrist news on various topics and had a substantial audience, but it could not afford its large newsroom, according to Axios. It spent millions on travel and entertainment without making sufficient advertising revenue, according to Semafor.
“Over the past few weeks, literally until earlier today, we exhausted every option available and have endeavored to raise sufficient capital to reach profitability,” Finkelstein wrote, according to the NYT. “Unfortunately, we have been unable to do so.”
Finkelstein recently met with conservative media and business executives, including Omeed Malik, Garrett Ventry, Ryan Coyne and George Farmer to discuss selling a majority stake in The Messenger at Mar-a-Lago, Axios reported.
Many legacy media publications are dealing with economic challenges affecting the news industry and resorting to drastic measures, Axios reported on Friday. Close to a dozen are laying off workers, dealing with employee strikes or trying to sell.
For instance, The Arena Group recently let go of nearly the entire union staff of Sports Illustrated, and the Los Angeles Times announced it would lay off over 100 journalists as the publication lost as much as $40 million a year, decreasing its newsroom employees by 20%. BuzzFeed has been in talks to unload two of its brands, Complex and Tasty, according to The Wall Street Journal.
What’s not being said is that revenue influences pushed The Messenger to make editorial decisions… just as it does with all corporate media outlets. Those who are beholden to big advertisers such as Big Pharma or huge ad networks like Google Adsense can never publish the whole truth. For example, data surrounding Covid-19 “vaccines” is always suppressed by outlets that rely on Big Tech for traffic, revenue, or both. It’s also suppressed by direct advertisers that account for a huge chunk of the revenue paid to corporate media outlets.
This is why we only work with patriotic advertisers and never with ad networks. We will say what we want and reveal the truth without fear.
The takeaway here isn’t that being unbiased goes against human nature, though that’s true too. The real takeaway is that corporate media can only be successful if they are honest with their audience, and that’s only happening in the trenches of independent journalism today.
Five Things New “Preppers” Forget When Getting Ready for Bad Times Ahead
The preparedness community is growing faster than it has in decades. Even during peak times such as Y2K, the economic downturn of 2008, and Covid, the vast majority of Americans made sure they had plenty of toilet paper but didn’t really stockpile anything else.
Things have changed. There’s a growing anxiety in this presidential election year that has prompted more Americans to get prepared for crazy events in the future. Some of it is being driven by fearmongers, but there are valid concerns with the economy, food supply, pharmaceuticals, the energy grid, and mass rioting that have pushed average Americans into “prepper” mode.
There are degrees of preparedness. One does not have to be a full-blown “doomsday prepper” living off-grid in a secure Montana bunker in order to be ahead of the curve. In many ways, preparedness isn’t about being able to perfectly handle every conceivable situation. It’s about being less dependent on government for as long as possible. Those who have proper “preps” will not be waiting for FEMA to distribute emergency supplies to the desperate masses.
Below are five things people new to preparedness (and sometimes even those with experience) often forget as they get ready. All five are common sense notions that do not rely on doomsday in order to be useful. It may be nice to own a tank during the apocalypse but there’s not much you can do with it until things get really crazy. The recommendations below can have places in the lives of average Americans whether doomsday comes or not.
Note: The information provided by this publication or any related communications is for informational purposes only and should not be considered as financial advice. We do not provide personalized investment, financial, or legal advice.
Secured Wealth
Whether in the bank or held in a retirement account, most Americans feel that their life’s savings is relatively secure. At least they did until the last couple of years when de-banking, geopolitical turmoil, and the threat of Central Bank Digital Currencies reared their ugly heads.
It behooves Americans to diversify their holdings. If there’s a triggering event or series of events that cripple the financial systems or devalue the U.S. Dollar, wealth can evaporate quickly. To hedge against potential turmoil, many Americans are looking in two directions: Crypto and physical precious metals.
There are huge advantages to cryptocurrencies, but there are also inherent risks because “virtual” money can become challenging to spend. Add in the push by central banks and governments to regulate or even replace cryptocurrencies with their own versions they control and the risks amplify. There’s nothing wrong with cryptocurrencies today but things can change rapidly.
As for physical precious metals, many Americans pay cash to keep plenty on hand in their safe. Rolling over or transferring retirement accounts into self-directed IRAs is also a popular option, but there are caveats. It can often take weeks or even months to get the gold and silver shipped if the owner chooses to close their account. This is why Genesis Gold Group stands out. Their relationship with the depositories allows for rapid closure and shipping, often in less than 10 days from the time the account holder makes their move. This can come in handy if things appear to be heading south.
Lots of Potable Water
One of the biggest shocks that hit new preppers is understanding how much potable water they need in order to survive. Experts claim one gallon of water per person per day is necessary. Even the most conservative estimates put it at over half-a-gallon. That means that for a family of four, they’ll need around 120 gallons of water to survive for a month if the taps turn off and the stores empty out.
Being near a fresh water source, whether it’s a river, lake, or well, is a best practice among experienced preppers. It’s necessary to have a water filter as well, even if the taps are still working. Many refuse to drink tap water even when there is no emergency. Berkey was our previous favorite but they’re under attack from regulators so the Alexapure systems are solid replacements.
For those in the city or away from fresh water sources, storage is the best option. This can be challenging because proper water storage containers take up a lot of room and are difficult to move if the need arises. For “bug in” situations, having a larger container that stores hundreds or even thousands of gallons is better than stacking 1-5 gallon containers. Unfortunately, they won’t be easily transportable and they can cost a lot to install.
Water is critical. If chaos erupts and water infrastructure is compromised, having a large backup supply can be lifesaving.
Pharmaceuticals and Medical Supplies
There are multiple threats specific to the medical supply chain. With Chinese and Indian imports accounting for over 90% of pharmaceutical ingredients in the United States, deteriorating relations could make it impossible to get the medicines and antibiotics many of us need.
Stocking up many prescription medications can be hard. Doctors generally do not like to prescribe large batches of drugs even if they are shelf-stable for extended periods of time. It is a best practice to ask your doctor if they can prescribe a larger amount. Today, some are sympathetic to concerns about pharmacies running out or becoming inaccessible. Tell them your concerns. It’s worth a shot. The worst they can do is say no.
If your doctor is unwilling to help you stock up on medicines, then Jase Medical is a good alternative. Through telehealth, they can prescribe daily meds or antibiotics that are shipped to your door. As proponents of medical freedom, they empathize with those who want to have enough medical supplies on hand in case things go wrong.
Energy Sources
The vast majority of Americans are locked into the grid. This has proven to be a massive liability when the grid goes down. Unfortunately, there are no inexpensive remedies.
Those living off-grid had to either spend a lot of money or effort (or both) to get their alternative energy sources like solar set up. For those who do not want to go so far, it’s still a best practice to have backup power sources. Diesel generators and portable solar panels are the two most popular, and while they’re not inexpensive they are not out of reach of most Americans who are concerned about being without power for extended periods of time.
Natural gas is another necessity for many, but that’s far more challenging to replace. Having alternatives for heating and cooking that can be powered if gas and electric grids go down is important. Have a backup for items that require power such as manual can openers. If you’re stuck eating canned foods for a while and all you have is an electric opener, you’ll have problems.
Don’t Forget the Protein
When most think about “prepping,” they think about their food supply. More Americans are turning to gardening and homesteading as ways to produce their own food. Others are working with local farmers and ranchers to purchase directly from the sources. This is a good idea whether doomsday comes or not, but it’s particularly important if the food supply chain is broken.
Most grocery stores have about one to two weeks worth of food, as do most American households. Grocers rely heavily on truckers to receive their ongoing shipments. In a crisis, the current process can fail. It behooves Americans for multiple reasons to localize their food purchases as much as possible.
Long-term storage is another popular option. Canned foods, MREs, and freeze dried meals are selling out quickly even as prices rise. But one component that is conspicuously absent in shelf-stable food is high-quality protein. Most survival food companies offer low quality “protein buckets” or cans of meat, but they are often barely edible.
Prepper All-Naturals offers premium cuts of steak that have been cooked sous vide and freeze dried to give them a 25-year shelf life. They offer Ribeye, NY Strip, and Tenderloin among others.
Having buckets of beans and rice is a good start, but keeping a solid supply of high-quality protein isn’t just healthier. It can help a family maintain normalcy through crises.
Prepare Without Fear
With all the challenges we face as Americans today, it can be emotionally draining. Citizens are scared and there’s nothing irrational about their concerns. Being prepared and making lifestyle changes to secure necessities can go a long way toward overcoming the fears that plague us. We should hope and pray for the best but prepare for the worst. And if the worst does come, then knowing we did what we could to be ready for it will help us face those challenges with confidence.
I guess they spent that $50 mill wisely. I have never heard of it
SO VERY TRUE — a first time for me also!
The Messenger —- MESSAGE NOT RECEIVED!!!
Same here
If people want the truth, they are going to have to pay for it. Freedom of the press requires at least 60% funding by subscribers, highly diversified companies for ad revenue, 2% cap of revenue from any one advertiser, and a policy of zero tolerance for government interference.
Go woke Go woke. These libs will never admit they are wrong.
The word of God in the holy bible is the truth (John 14:6; 17:17) and it’s free forever, because Jesus, the Word of God in flesh paid the eternal price with His own divine blood.
The advertisers should be taking it in the shorts too.
The G’pop has gone 1 of 2 ways: awake, or woke.
Lie to me once; we are done, Awake.
Blinded by BS; you are Woke.
How does one expect to get fair and balanced reporting? When you hire a bunch of SJWs.
These people were taught; “What to think” not “How to think.”
The problem with the MSM: They think we are a bunch of Morons, and take them at face value.
Tell me the facts without spin, and I will make my own decisions.
Like the Covid fraud, it is an experimental drug, of the guys I knew that took the jab all 31 are dead, within 12 hours to 3 months, none had serious health issues until the Jab.
Why are you quoting the Jews at the Daily Caller?
Where is my comment?
I would have at least checked it out, but even with as much as I know about news sites, I never heard of it.
Nice try Bonehead.
Next time try following the business models of the very successful Jimmy Dore or even Tim Pool.
People do recognize and desire truth.
Not sure why these morons of media cannot appreciate this elementary fact.
I would get unsolicited emails from The Messenger. I did not know who they were so I never opened the email. Just quickly deleted. Never visited the site until a couple of days ago when I heard they were going belly up.