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In the latest twist of the American political saga, a Rasmussen Reports poll has revealed that a hefty chunk of the voting populace believes the media is playing favorites in the presidential race, with a majority suspecting news reporters are covertly campaigning for Kamala Harris over Donald Trump. Here’s how the narrative unfolds:
A significant 50 percent of likely voters are under the impression that the media is more of a cheerleader for Harris than a neutral observer, while a mere 14 percent think they’re in Trump’s corner. A quarter of the respondents hope for some semblance of journalistic integrity, believing reporters will offer unbiased coverage, but the rest are either unsure or have given up on the idea of media impartiality altogether.
When you slice the data by political affiliation, it’s like watching different movies. Republicans, by a landslide, expect the media to be Harris’s personal PR team, with 66 percent of them nodding in agreement. Democrats, on the other hand, are split, with 34 percent thinking the media’s got Harris’s back, but a significant portion also believes in the mythical creature known as “unbiased coverage.”
The survey also found that the belief in media bias has grown since the last election cycle, with 60 percent now convinced that reporters are playing favorites, up from 51 percent back in 2020. It seems the trust in media objectivity is dwindling faster than a politician’s promise.
When it comes to who’s getting the better media treatment, Harris is the clear winner in the eyes of the public, with 57 percent saying she’s the media’s darling, against Trump’s 29 percent. This sentiment crosses party lines, with even Republicans admitting Harris gets the better press, though with a bit of a grumble.
Interestingly, those who are Biden’s biggest fans are also the most likely to believe in media fairness, with over half of them thinking reporters are trying to play it straight. Meanwhile, those who can’t stand Biden are almost unanimously convinced the media is as biased as a coin with heads on both sides.
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This poll, conducted just before the election fever really kicks in, suggests that the media’s role in shaping public perception is under the microscope more than ever. Whether this perception of bias influences the actual vote remains to be seen, but for now, it seems the media’s reputation is as contested as the election itself.
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