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The maker of Jack Daniel’s whiskey said that the company will be doing away with its DEI initiatives after customers raised concerns and threatened a boycott.
Alcohol conglomerate Brown-Forman Corp became the latest company to axe its diversity, equity and inclusion program. The move comes after a number of brands with right-leaning customer bases — including Tractor Supply, Harley Davidson and the John Deere Company — announced similar moves.
Jack Daniel’s found themselves under the microscope after conservative commentator and filmmaker Robby Starbuck drew attention to the Tennessee-based company’s DEI initiatives. In an X post, Starbuck revealed that the whiskey giant was the next brand he wanted to draw attention to, though the company opted to preemptively end its DEI program in order to avert a boycott.
In an email to employees, the company announced that it will be ending participation with the Human Rights Center’s Corporate Equity Index, which gives businesses grades based on their commitment to left-wing causes and acts as a form of corporate social credit score.
Jack Daniel’s will also be ensuring that promotions are based on merit rather than race or gender-based hiring quotas, an end to “quantitative workforce and supplier diversity ambitions,” as well as an end to DEI-themed employee trainings. […]
— Read More: trendingpoliticsnews.com
Controlling Protein Is One of the Globalists’ Primary Goals
Between the globalists, corporate interests, and our own government, the food supply is being targeted from multiple angles. It isn’t just silly regulations and misguided subsidies driving natural foods away. Bird flu, sabotaged food processing plants, mysterious deaths of entire cattle herds, arson attacks, and an incessant push to make climate change the primary consideration for all things are combining for a perfect storm to exacerbate the ongoing food crisis.
The primary target is protein. Specifically, they’re going after beef as the environmental boogeyman. They want us eating vegetable-based proteins, lab-grown meat, or even bugs instead of anything that walked the pastures of America. This is why we launched a long-term storage prepper beef company that provides high-quality food that’s shelf-stable for up to 25-years.
At Prepper All-Naturals, we believe Americans should be eating real food today and into the future regardless of what the powers-that-be demand of us. We will never use lab-grown beef. We will never allow our cattle to be injected with mRNA vaccines. We will never bow to the draconian diktats of the climate change cult.
Visit Prepper All-Naturals and use promo code “veterans25” to get 25% off plus free shipping on Ribeye, NY Strip, Tenderloin, and other high-quality cuts of beef. It’s cooked sous vide, then freeze dried and packaged with no other ingredients, just beef. Stock up for the long haul today.