- Watch The JD Rucker Show every day to be truly informed.
Editor’s Note: I know that the response from many if not most of our audience will be, “duh!” Yes, we all know ubiquitous and persistent propaganda has been used during the so-called “pandemic” and throughout the “vaccine” push, but I’m publishing this wonderful article by Dr. Joseph Mercola anyway because we all need to have our facts straight to help others see the light. Family and friends who were pro-vaxx before may be more curious today. They may be growing skeptical. This article can hopefully help you guide people to the right conclusion about what has been done to us (and what is still being done to many of us) by the powers-that-be.
STORY AT-A-GLANCE
- COVID-19 is the largest, most sophisticated propaganda operation in history. Psychological techniques were extensively used during 2020 to incite fear and panic in the population
- Propaganda strategies were also used to get people to support and defend irrational COVID measures such as masking, isolation, social distancing, lockdowns and jab mandates
- What made the COVID propaganda so much more effective than any previous propaganda operation is the fact that a virus is the perfect enemy. It’s invisible, could be carried by anyone, including those you love the most, and could “get” you anywhere
- Classical rhetoric is about persuasion through argument. It appeals to logic. Propaganda, on the other hand, is a kind of subrational manipulation that appeals to our most basic instincts, such as fear. An informal definition of propaganda is “an organized attempt to get people to think or do something — or not think or do something”
- The Great Lie is possible because the more divorced a lie is from reality, the more likely it is to succeed, as most people are reluctant to think that authority figures would lie and completely ignore reality
In the video above,1,2 initially published in August 2021, professor Piers Robinson, Ph.D. — co-director of the Organization for Propaganda Studies, whose research specialty is organized persuasive communication and contemporary propaganda — speaks to Asia Pacific Today about propaganda in the age of COVID.
As noted by Robinson, COVID-19 is unquestionably the largest, most sophisticated propaganda operation in history. Psychological techniques were extensively used during 2020 to incite fear and panic in the population, while other persuasion strategies were used to get people to support and defend COVID measures such as masking, isolation, social distancing, lockdowns and jab mandates.
The Propaganda War
Indeed, propaganda is what allowed for draconian and unscientific COVID measures to be implemented in the first place. Without propaganda and simultaneous censorship of opposing views, little of what we’ve been through would have been possible.
As noted by Robinson, while the use of state propaganda could initially be justified as a necessary means to achieve a public health objective — protecting people from COVID-related illness and death — it quickly became apparent that this was not the case, and likely never was.
Today, three years in, it’s quite evident that COVID is a psychological operation. For example, since 2022 at the latest, COVID has been nothing more than another endemic respiratory infection, much like the common cold, yet the pandemic has not been declared “over.”
We now also have clear evidence that the COVID jabs don’t prevent infection or spread of the virus, which negates the entire premise for vaccine passports, yet they’re being pushed anyway. In short, COVID-19 was (and still is) a means to an end; to suspend and strip us of Constitutional rights and civil liberties, and to further social, political and financial restructuring objectives outside democratic processes.
A Propaganda Masterpiece
Another propaganda expert who has spoken about the overt use of propaganda to create and maintain the pandemic is professor Mark Crispin Miller, Ph.D., whom I interviewed in June 2021 about the academic censorship he experienced at New York University.
Ironically, it was his teaching students how to question and resist propaganda that brought on the curtailment of his academic freedom, after teaching this important subject for over 20 years. Like Robinson, Miller believes that what we’ve experienced over the past three years is a propaganda “masterpiece” of unequaled scale and sophistication.
It began with the outbreak of an unknown pathogen in China. Media showed images of people allegedly dropping dead in the streets. This has never happened anywhere else since then, which strongly suggests those images were misappropriated for one purpose — to spread fear.
According to Miller, the type of fearmongering used to propagate the belief that COVID-19 was a lethal threat was the most devastating ever used in propaganda history. What made the COVID propaganda so much more effective than any previous propaganda operation was the fact that a virus is the perfect enemy.
It’s invisible, could be carried by anyone, including those you love the most, and could “get” you anywhere. As explained by Miller, in previous propaganda operations, the enemy was typically portrayed as having the ability to “infect” the people and the nation with its evil.
This was the case both with anti-communist propaganda and the “war on terror.” Communism was likened to an infectious disease set to ravage the nation, and terrorists were likened to a pandemic that had to be controlled and combated. With COVID, the propaganda shifted to the thing of fear itself — an actual virus.
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Despite a long-held understanding that asymptomatic infection doesn’t exist, the propagandists even managed to convince the public that perfectly healthy people could spread the virus. It was a complete fiction, a scientific falsehood, which is how we know that the pandemic narrative was a psychological operation, yet people were so fearful, they didn’t question it.
What Is Propaganda?
As noted by blogger and propaganda analyst Klark Barnes,3 if we want to be free, we must know what propaganda is and how it works. Classical rhetoric is about persuasion through argument. It appeals to logic. Propaganda, on the other hand, is a kind of subrational manipulation that appeal to our most basic instincts.
An informal definition of propaganda is “an organized attempt to get people to think or do something — or not think or do something.” Propaganda can be true or false, or somewhere in between, and can be used for both good and ill. Public service ads encouraging you not to smoke, for example, are a form of benevolent propaganda.
The problem with propaganda is that it’s inherently biased and one-sided, which can become outright dangerous if the other side is censored.
This is particularly true when it comes to medicine and health, and the censoring of COVID-19 treatment information and the potential hazards of the COVID shots is a perfect example of this. State propaganda and war propaganda also rely heavily on the incitement of fear and anger, which makes people behave in ways they normally wouldn’t.
They Must Constantly Stir the Pot to Keep Fear Simmering
As noted by Barnes, media forecasts of other “imminent ordeals” are also a way “to keep widespread fear and anger simmering:”4
“The possible next acts include a cyber-attack (‘by Russia’); a breakdown of the world supply chain, and consequent food shortages, or famine (likely to be blamed on Russia); a heightened ‘climate crisis,’ necessitating further lockdowns …
‘[T]terrorist’ attacks, by ‘white supremacists’ and angry blacks (portending war between the races); an ‘alien attack’ on Planet Earth, as in The War of the Worlds or Independence Day; and — of course — another plague or two, or three, caused by some further COVID ‘variant,’ smallpox … the Marburg virus, and/or whatever other pathogen, real or imaginary, might serve the same old purpose …
Such looming sequels to the COVID propaganda … would also each inflict a vast amount of further suffering on humanity — and so those of us who study propaganda critically, as public intellectuals, must speak out loud and clear, to set things right.”
According to Barnes, setting things right involves, first and foremost, sharing the truth. Propaganda narratives that must be countered with careful and thorough analysis include but are not limited to:
- The origin of SARS-CoV-2
- The actual lethality of SARS-CoV-2
- How COVID “cases” were fraudulently augmented using flawed PCR tests that cannot identify active infection
- The futility of lockdowns and their catastrophic harms
- The “homicidal impact” of standard COVID treatment
- The availability and effectiveness of early treatment protocols
- How key terms such as “pandemic,” “cases,” “herd immunity,” “vaccine” and “fully vaccinated” were redefined in order to enable the pandemic narrative
- The likely motives behind the alleged crisis
- The ever-growing toll of the experimental “vaccination” program
Over the past three years, I’ve written many articles detailing all of these. But setting the record straight on individual propaganda topics is not enough. If we are to retain our freedoms, Barnes believes the public also needs to get much savvier about propaganda overall.
The Free Press Has Became a Propaganda Juggernaut
For decades, we had a free press that helped keep pro-industry advertising lies in check. Professional investigative journalists working for magazines, newspapers and broadcast outlets would write in-depth exposés, outing the truth behind deceptive advertising and countering industry propaganda with science, statistics and other documented facts.
As a result of the free press doing its job, ineffective or toxic products were often driven off the market. The answer that industry came up with for this problem was to control the press with advertising dollars. By becoming a major revenue stream, advertisers more or less automatically ended up controlling the content.
Even though media management and editors will deny it, if advertisers don’t want you to speak about certain issues that might adversely impact their business, all they have to do is threaten to pull their ads.
At that point, you have to make a decision: Ditch the truth or ditch your income. Most news organizations will ditch the truth for payment, and simply will not run reports that might harm the bottom line of its advertisers. As explained by Barnes:5
“That real-life Ministry of Truth was not set up ex nihilo by some iron faction of totalitarian oligarchs but gradually took shape out of a corporate media cartel with interlocking boards, heavily dependent on the advertising revenues of Amazon, Big Pharma … and the media’s own parent companies … with its assets closely managed by BlackRock, Vanguard and UBS …
[As] that vast commercial system has become more unified, it also has maintained, or even tightened, its covert relations with the military and ‘intelligence community’ …
And while the commercial media system has been thus corrupted top to bottom … the ‘public’ media and ‘alternative’ press — from NPR, PBS, the BBC and CBC … to nearly every single outlet on ‘the left’ — have also been absorbed into the juggernaut primarily by their funding through such sturdy CIA pass-throughs as the Ford Foundation, the Rockefeller Foundation, and the Open Society Institute …
[The] ‘free press’ … has been turned into a bio-fascist fear machine, its propaganda services assured by Bill Gates’ ‘strategic media partnerships,’ and the concomitant ‘fact-checking’ operation that he also largely funds.
The propaganda gushing daily, hourly, from that system also has depended on the wisdom of such global PR firms as Weber Shandwick, Edelman and Hill+Knowlton Strategies … and, within the Fourth Estate, the rise … of ‘journalists’ prepared, in university, to be far less concerned with honest journalism than with … serving ‘social justice.'”
The Web of Players Silencing Truth
Indeed, as Barnes notes, advertising companies have likely played an important organizational role in the COVID propaganda. Another major one, which I suspect may have had a central role, is the Publicis Groupe. I detailed some of its many connections in “The Web of Players Trying to Silence Truth.”
In summary, Publicis represents a long list of major companies within the technology, pharmaceutical and banking industries in more than 100 countries.6 These companies, in turn, have various partnerships with the U.S. government and global nongovernmental organizations (NGOs).
Publicis has ties to NewsGuard/HealthGuard, educational institutions, Big Tech companies like Google, Microsoft and Bing, the U.S. State Department and Department of Defense, global technocratic institutions like the World Health Organization, national and global NGOs like the Center for Countering Digital Hate. And, it dominates health websites like WebMD and Medscape.
Taken together, this explains how certain views can be so effectively erased. Publicis itself is also a partner of the World Economic Forum, which is leading the call for a “reset” of the global economy and our way of life. As such, Publicis appears to be coordinating the suppression of information that runs counter to the technocratic narrative.
The Art of the Great Lie
Marshall McLuhan once said,7 “Little lies don’t need to be protected. But the great lies are protected by public incredulity.” Basically, people will deny really big lies by saying “Come on, you’re crazy, they wouldn’t do that.” It’s far easier to call people “conspiracy theorists” than it is to face the possibility that what they’re saying is true.
In a November 4, 2022, article,8 clinical and public health physician Dr. David Bell noted that the more divorced a lie is from reality, the more likely it is to succeed, thanks to the quirks of human nature and normal psychology:
“In a former role I had a boss who lied a lot. The lies were pure fantasy, but massive in scope and delivered with sincerity. They were very successful.
This success was based on the reluctance of most people to consider that someone in a position of authority in a humanitarian organization would completely ignore all semblance of reality. People assumed the claims must be true as fabricating information to that extent in those circumstances seemed to defy logic.
The principle of Really Big Lies is based on the lies being so divorced from reality that the listener will assume their own perception must be flawed, rather than doubt the claims of the person telling the lies. Only an insane or ridiculous person would make such outlandish claims, and a credible institution would not employ such a person.
Therefore, given that the institution is apparently credible, the statements must also be credible, and the listener’s prior perception of reality was therefore flawed. Lesser lies, by contrast, are likely to be perceived as sufficiently close to known reality to be demonstrably wrong. Inventing truth can be more effective than bending it.”
I believe this is precisely the strategy employed by Big Pharma, health agencies, government officials and the deep state propaganda arm over the past three years. Their claims have been so far from any semblance of reality, anyone aware of the facts has been left feeling more than a little crazy.
Unfortunately, while most humans have a moral and ethical compass, few end up following it when confronted by psychopaths in authority and the peer pressure to conform. As noted by Bell, good team players almost always end up supporting false narratives, and those who refuse to go along with what are clearly lies tend to be but a tiny minority.
Refusing False Narratives Has Real Consequences
As Bell correctly points out, over the past three years, health care workers, patients, researchers, academics and public health employees have been forced to embrace a long list of fantasy-based dogmas that are contradicted by prior public health orthodoxy.
But it’s the sharp break from factual reality that makes it impossible to question them because, if you do, you’re now questioning “the entire current hierarchy of public health,” Bell says. To quote Dr. Anthony Fauci, you’re not attacking him when you question his irrational flip-flopping, you’re questioning science itself.
If you question these fantasy-based beliefs, you’re a science-denier, and you’re putting your employment and reputation at risk. And, unfortunately, those risks are not imaginary. Many doctors and scientists whose reputations and contributions to public health have been beyond reproach for decades have been stripped of their medical licenses and lost their jobs for speaking out against the reigning COVID narratives.
Transparency and Truth Are the Remedy
So, where do we go from here? How do we end the madness and return to reality-based public health? Bell believes that public health professionals who have misled the public will inevitably pay a heavy price for their betrayal. He writes:9
“Whilst growing their industry’s finances, public health professionals are degrading themselves and betraying society. The betrayal, based on incessant lying, is something for which they will inevitably face consequences …
Eventually, even the most dedicated followers will begin to question the sense of putting on a mask at a restaurant door only to remove it 10 steps later, or vaccinating vast populations against a disease to which they are already immune whilst they die of other readily preventable diseases.
The way out of this is simply to refuse to lie, or cover for the lies of others … [The] truth will catch up, one day, with those who don’t … It is far better to leave early and live with dignity.”
- 1 Asia Pacific Today August 4, 2022
- 2 Twitter Robert Malone August 7, 2022
- 3, 4, 5 Earlking56.family.blog November 19, 2022
- 6 Publicis Top Global Clients
- 7 Samim.io McLuhan Quote
- 8, 9 Propaganda in Focus November 4, 2022
Five Things New “Preppers” Forget When Getting Ready for Bad Times Ahead
The preparedness community is growing faster than it has in decades. Even during peak times such as Y2K, the economic downturn of 2008, and Covid, the vast majority of Americans made sure they had plenty of toilet paper but didn’t really stockpile anything else.
Things have changed. There’s a growing anxiety in this presidential election year that has prompted more Americans to get prepared for crazy events in the future. Some of it is being driven by fearmongers, but there are valid concerns with the economy, food supply, pharmaceuticals, the energy grid, and mass rioting that have pushed average Americans into “prepper” mode.
There are degrees of preparedness. One does not have to be a full-blown “doomsday prepper” living off-grid in a secure Montana bunker in order to be ahead of the curve. In many ways, preparedness isn’t about being able to perfectly handle every conceivable situation. It’s about being less dependent on government for as long as possible. Those who have proper “preps” will not be waiting for FEMA to distribute emergency supplies to the desperate masses.
Below are five things people new to preparedness (and sometimes even those with experience) often forget as they get ready. All five are common sense notions that do not rely on doomsday in order to be useful. It may be nice to own a tank during the apocalypse but there’s not much you can do with it until things get really crazy. The recommendations below can have places in the lives of average Americans whether doomsday comes or not.
Note: The information provided by this publication or any related communications is for informational purposes only and should not be considered as financial advice. We do not provide personalized investment, financial, or legal advice.
Secured Wealth
Whether in the bank or held in a retirement account, most Americans feel that their life’s savings is relatively secure. At least they did until the last couple of years when de-banking, geopolitical turmoil, and the threat of Central Bank Digital Currencies reared their ugly heads.
It behooves Americans to diversify their holdings. If there’s a triggering event or series of events that cripple the financial systems or devalue the U.S. Dollar, wealth can evaporate quickly. To hedge against potential turmoil, many Americans are looking in two directions: Crypto and physical precious metals.
There are huge advantages to cryptocurrencies, but there are also inherent risks because “virtual” money can become challenging to spend. Add in the push by central banks and governments to regulate or even replace cryptocurrencies with their own versions they control and the risks amplify. There’s nothing wrong with cryptocurrencies today but things can change rapidly.
As for physical precious metals, many Americans pay cash to keep plenty on hand in their safe. Rolling over or transferring retirement accounts into self-directed IRAs is also a popular option, but there are caveats. It can often take weeks or even months to get the gold and silver shipped if the owner chooses to close their account. This is why Genesis Gold Group stands out. Their relationship with the depositories allows for rapid closure and shipping, often in less than 10 days from the time the account holder makes their move. This can come in handy if things appear to be heading south.
Lots of Potable Water
One of the biggest shocks that hit new preppers is understanding how much potable water they need in order to survive. Experts claim one gallon of water per person per day is necessary. Even the most conservative estimates put it at over half-a-gallon. That means that for a family of four, they’ll need around 120 gallons of water to survive for a month if the taps turn off and the stores empty out.
Being near a fresh water source, whether it’s a river, lake, or well, is a best practice among experienced preppers. It’s necessary to have a water filter as well, even if the taps are still working. Many refuse to drink tap water even when there is no emergency. Berkey was our previous favorite but they’re under attack from regulators so the Alexapure systems are solid replacements.
For those in the city or away from fresh water sources, storage is the best option. This can be challenging because proper water storage containers take up a lot of room and are difficult to move if the need arises. For “bug in” situations, having a larger container that stores hundreds or even thousands of gallons is better than stacking 1-5 gallon containers. Unfortunately, they won’t be easily transportable and they can cost a lot to install.
Water is critical. If chaos erupts and water infrastructure is compromised, having a large backup supply can be lifesaving.
Pharmaceuticals and Medical Supplies
There are multiple threats specific to the medical supply chain. With Chinese and Indian imports accounting for over 90% of pharmaceutical ingredients in the United States, deteriorating relations could make it impossible to get the medicines and antibiotics many of us need.
Stocking up many prescription medications can be hard. Doctors generally do not like to prescribe large batches of drugs even if they are shelf-stable for extended periods of time. It is a best practice to ask your doctor if they can prescribe a larger amount. Today, some are sympathetic to concerns about pharmacies running out or becoming inaccessible. Tell them your concerns. It’s worth a shot. The worst they can do is say no.
If your doctor is unwilling to help you stock up on medicines, then Jase Medical is a good alternative. Through telehealth, they can prescribe daily meds or antibiotics that are shipped to your door. As proponents of medical freedom, they empathize with those who want to have enough medical supplies on hand in case things go wrong.
Energy Sources
The vast majority of Americans are locked into the grid. This has proven to be a massive liability when the grid goes down. Unfortunately, there are no inexpensive remedies.
Those living off-grid had to either spend a lot of money or effort (or both) to get their alternative energy sources like solar set up. For those who do not want to go so far, it’s still a best practice to have backup power sources. Diesel generators and portable solar panels are the two most popular, and while they’re not inexpensive they are not out of reach of most Americans who are concerned about being without power for extended periods of time.
Natural gas is another necessity for many, but that’s far more challenging to replace. Having alternatives for heating and cooking that can be powered if gas and electric grids go down is important. Have a backup for items that require power such as manual can openers. If you’re stuck eating canned foods for a while and all you have is an electric opener, you’ll have problems.
Don’t Forget the Protein
When most think about “prepping,” they think about their food supply. More Americans are turning to gardening and homesteading as ways to produce their own food. Others are working with local farmers and ranchers to purchase directly from the sources. This is a good idea whether doomsday comes or not, but it’s particularly important if the food supply chain is broken.
Most grocery stores have about one to two weeks worth of food, as do most American households. Grocers rely heavily on truckers to receive their ongoing shipments. In a crisis, the current process can fail. It behooves Americans for multiple reasons to localize their food purchases as much as possible.
Long-term storage is another popular option. Canned foods, MREs, and freeze dried meals are selling out quickly even as prices rise. But one component that is conspicuously absent in shelf-stable food is high-quality protein. Most survival food companies offer low quality “protein buckets” or cans of meat, but they are often barely edible.
Prepper All-Naturals offers premium cuts of steak that have been cooked sous vide and freeze dried to give them a 25-year shelf life. They offer Ribeye, NY Strip, and Tenderloin among others.
Having buckets of beans and rice is a good start, but keeping a solid supply of high-quality protein isn’t just healthier. It can help a family maintain normalcy through crises.
Prepare Without Fear
With all the challenges we face as Americans today, it can be emotionally draining. Citizens are scared and there’s nothing irrational about their concerns. Being prepared and making lifestyle changes to secure necessities can go a long way toward overcoming the fears that plague us. We should hope and pray for the best but prepare for the worst. And if the worst does come, then knowing we did what we could to be ready for it will help us face those challenges with confidence.
