• En Oh Queue Report
• Noke Report
• No Q Report
• Knock Report
• No Qreport (I can’t even pronounce it that way but a show host pulled it off)
• Naqua Report (like “aqua”)

It also didn’t matter how prominently I’d put “News, Opinions, Quotes” in the logo, description, or meta data. Everyone would still ask what N.O.Q. stood for. Sometimes they’d ask more than once between shows. One prominent show host told his audience it stood for “News, Opinions, Questions.” Another said that I’m an anti-Qanon (No Q).

The bottom line is this: I named my flagship site very, very poorly. I built other sites to mix it up. On top of that, I have a certain paranoia I maintain regarding Big Tech and diverse sourcing. The way I figured it, I would get canceled often (which I did) and so I needed to have multiple sites in order to maintain my revenue. If one got canceled, I wouldn’t get screwed. After all, this isn’t a hobby. This is how I support my family.

I built America First Report with the intention of eventually replacing NOQ Report like the Dread Pirate Roberts from The Princess Bride. Over time, I would just keep sending people to America First Report instead of NOQ Reports. Today, I’m happy to say that America First Report has matched NOQ in traffic, and therefore it’s time to make the move.

Before getting to “the move,” here’s the scene from The Princess Bride for reference:

So, the move will play out like this. Today, I’ve redirected the homepage of NOQ Report to America First Report. Those who go to noqreport.com will end up on americafirstreport.com. I don’t want any links to break so the rest of the site will be redirected to its counterpart on the new site over time. I could do this automatically but there’s always something missed, therefore I’m going to do it manually one article at a time. Those who have shared links to NOQ Report shouldn’t have those links broken.

While America First Report will be my main full-length content hub, I’m also building both Discern Report as a news aggregator and Discern TV as a video site. Both will have all the content I’m posting to America First Report plus a whole lot more.

My work with The Liberty Daily will continue, hopefully indefinitely. I don’t own the site but I love it like my own. I also don’t own my Substack, but it has become a very important audience to me because the engagement is so wonderful. Both are true blessings.

My show is returning after a long hiatus on April 24th. That is super-exciting as well.

Lastly, we are now live with Whole Cows selling freeze-dried, sous vide beef cubes for long-term storage. I partnered with a pair of disabled veterans who make the magic happen.

We all fight the good fight in different ways. Mine is to spread the truth any way I can. Hopefully, this won’t be too confusing. As much as I like to make things easy, I sometimes have to take the longer road to make sure I get to the destination.

As we wrote in the About Us page on the new site, the reasoning for this transition is pretty simple:

The reason for the change is straightforward. The branding for NOQ Report was just too difficult. As he did more interviews on various shows, he realized everyone seemed to pronounce the name of the site differently. Some said “knock report.” Others called it “noke report.” There was “N-O-Q report” as well as “No Q report.”

The letters stood for “News, Opinions, Quotes,” but he found that the last part of name, the quotes, were simply too hard to manage.

The short version of the story is this: Changing the name to “America First Report” better exemplifies what he originally wanted from his site and eliminates ongoing confusion about what “NOQ” even means.

This is going to take some time. It could be months. We’re moving everything manually for the sake of making it all jibe properly. Moving the site wholesale is a simple option that would save me a ton of time, but transitioning slowly because we do not want to lose readers in the process.

Stories will be posted to both sites, so you won’t miss anything by visiting one or the other. Eventually, NOQ Report will be phased out through redirects to the new site. That means anyone who has shared content can rest assured the links will always work. If you’ve bookmarked stories from here, they will continue here or be redirected. Again, this is a time-consuming process since we’re doing it manually, but it allows me to individually check each story rather than doing it in bulk and hoping for the best.

This is exciting news for us and hopefully for you all as well. The content will remain the same, and may even get better since we believe we’ll attract more quality contributors by having a name that makes sense to them.. The only thing changing is the name. The mission of fighting the good fight stays the same.