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Woke Coke seems less concerned with selling sugar water these days than selling Americans on the idea that whites are not worthy of respect or equal protection under the law. A few weeks ago, a whistleblower revealed Coca-Cola’s discriminatory employee training program equating racism with “whiteness.” In a series of online work assignments, Coke goes so far as to instruct its white employees to, “try to be less white.” How does one “be less white”? Coke answers that explicitly: by being less “oppressive,” “arrogant,” “certain,” “defensive,” and “ignorant,” and being more “humble” and “break[ing] with white solidarity.” For Coke, judging people based on the color of their skin is not only tolerated but also company policy.
If the company’s “de-whitening” efforts weren’t sufficient proof that Coca-Cola prioritizes a person’s skin color over a person’s talents and individual character, it drove the point home with a letter sent to its outside legal counsel demanding that law firms assign attorneys representing the Coca-Cola Company based, not upon the quality of lawyers’ work, but rather upon lawyers’ racial classification. Going forward, Coke will penalize and reduce its fees to law firms unable to hit certain racial quotas.
Now Coca-Cola’s CEO is joining other race hucksters to claim that sensible voter ID laws meant to curb fraud in Georgia’s elections should be seen as nothing short of white Americans’ attempt to disenfranchise black voters — a loaded accusation not based in reason or analysis of the law’s merits but rather in raw emotionalism intended to pit one group of Americans against another.
Surely a company that regurgitates nasty racial stereotypes against whites so effortlessly while seeking to eliminate them from its workforce doesn’t really believe white people can ever scrub all that icky whiteness away for good, no matter how many rounds of re-education they are forced to endure. As Coca-Cola’s training materials suggest, racism is just part of whites’ DNA. Perhaps the company could have saved future employees a lot of trouble by simply hanging a sign on its front door reading, “No Uppity Whites Allowed.”
Racial stereotypes, racial classifications and quotas, explicitly racist indoctrination — why is Coca-Cola so obsessed with discriminating against people based on the color of their skin rather than evaluating all of the individual characteristics that make each person a unique member of the human race? Perhaps racism is in the company’s own DNA, not at all different from the way the beverage company judges white Americans as racists for historical injustices in which they claimed no part.
Did you know that Nazi Germany was one of Coca-Cola’s biggest markets? Have you ever seen an official Coca-Cola advertisement promoting the company’s partnership with the Nazis during the 1936 Olympics under a jingoistic tagline — “One people, one country, one drink, Coke is it” — that would have made Adolf Hitler proud? No?
Does Coca-Cola not highlight its financial history with Nazi Germany when crowing about its racial purity tests today? Or the fact that Germany’s inconvenient declaration of war against the United States made it sufficiently difficult for Coca-Cola to maintain its prominent reputation within the Reich that the company’s German representatives repurposed the operations of hundreds of bottling plants toward the production of a new drink called Fanta to serve thirsty German soldiers throughout the war? Does the Coca-Cola Company not brag about Fanta’s wartime genesis as a Nazi beverage? How strange.
One would think that a company so dedicated to rooting out “white supremacy” that it forces its white employees into racial re-education training seminars would first want to take a hard look at its own rather awkward historical relationship with actual white supremacists intent on building a world-dominating “master race.” That’s what “racial justice” requires, right — the punishment of one generation of Americans for the sins of generations past? So why should Coca-Cola’s questionable corporate history be off-limits when it goes out of its way to demonize white Americans for no other reason than the color of their skin?
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On the other hand, everything about Coca-Cola’s racial indoctrination program today sounds as if it could be ripped right from the pages of Nazi Germany’s own race laws, with Jews and other “undesirables” being crossed out and “whites” scribbled in their place. All the racial animosity that nearly destroyed humanity last century is back in “woke” form, and some of the same companies that underestimated the Nazi threat then are underestimating the evil intent of the new racialist agendas that are taking over the corporate world today. Isn’t that, after all, why Critical Race Theory exists — so that pretend intellectuals can repackage discredited race-based theories from the past into academic language that can be used once again to justify outright racism? If so, 2021 Coke and 1936 Coke still have much in common. The only thing really differentiating the symbolism of a Nazi swastika and a Black Lives Matter clenched fist, after all, is which racial group is being targeted and which racial group is doing the targeting.
There is nothing new under the sun. Perhaps if Coca-Cola were capable of seeing the similarity between the racial grievances of its old Nazi partners and those of its new “woke” ones, it wouldn’t be so enthusiastic to repeat history all over. And maybe if Coke remains so intent on “cancelling” white Americans for the problems it sees in America’s history, then Americans should cancel Coke for the problems it overlooked in Nazi Germany’s.
Image Source: Newspunch
Most “Conservative” News Outlets Are on the Big Tech Teat
Not long ago, conservative media was not beholden to anyone. Today, most sites are stuck on the Big Tech gravy train.
I’ll keep this short. The rise of Pandemic Panic Theater, massive voter fraud, and other “taboo” topics have neutered a majority of conservative news sites. You’ll notice they are very careful about what topics they tackle. Sure, they’ll attack Critical Race Theory, Antifa, and the Biden-Harris regime, but you won’t see them going after George Soros, Bill Gates, the World Economic Forum, or the Deep State, among others.
The reason is simple. They are beholden to Big Tech, and Big Tech doesn’t allow certain topics to be discussed or they’ll cut you off. Far too many conservative news outlets rely on Google, Facebook, and Twitter for the bulk of their traffic. They depend on big checks from Google ads to keep the sites running. I don’t necessarily hold it against them. We all do what we need to do to survive. I just wish more would do like we have, which is to cut out Big Tech altogether.
We don’t get Google checks. We don’t have Facebook or Twitter buttons on our stories. We don’t have a YouTube Channel (banned), an Instagram profile (never made one), or a TikTok (no thanks, CCP). We’re not perfect, but we’re doing everything we can to not owe anything to anyone… other than our readers. We owe YOU the truth. We owe YOU the facts that others won’t reveal about topics that others won’t tackle. And we owe America, this great land that allows us to take hold of these opportunities.
Like I said, I don’t hold other conservative sites under too much scrutiny over their choices. It’s easy for people to point fingers when we’re not the ones paying their bills or supporting their families. I just wish there were more who would make the bold move. Today, only a handful of other major conservative news outlets have broken free from the Big Tech teat. Of course, we need help.
The best way you can help us grow and continue to bring proper news and opinions to the people is by donating. We appreciate everything, whether a dollar or $10,000. Anything brings us closer to a point of stability when we can hire writers, editors, and support staff to make the America First message louder. Our Giving Fuel page makes it easy to donate one-time or monthly. Alternatively, you can donate through PayPal or Bitcoin as well. Bitcoin: 3A1ELVhGgrwrypwTJhPwnaTVGmuqyQrMB8
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We are also building partnerships with great conservative sites like The Liberty Daily and The Epoch Times to advance the message as loudly as possible, and we’re always looking for others with which to partner.
Some of our content is spread across multiple sites. Other pieces of content are unique. We write most of what we post but we also draw from those willing to allow us to share their quality articles, videos, and podcasts. We collect the best content from fellow conservative sites that give us permission to republish them. We’re not ego-driven; I’d much rather post a properly attributed story written by experts like Dr. Joseph Mercola or Natural News than rewrite it like so many outlets like to do. We’re not here to take credit. We’re here to spread the truth.
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We know we could make a lot more money if we sold out like so many “conservative” publications out there. You won’t find Google ads on our site for a reason. Yes, they’re lucrative, but I don’t like getting paid by minions of Satan (I don’t like Google very much if you couldn’t tell).
Time is short. As the world spirals towards The Great Reset, the need for truthful journalism has never been greater. But in these times, we need as many conservative media voices as possible. Please help keep NOQ Report and the other sites in the network going. Our promise is this: We will never sell out America. If that means we’re going to struggle for a while or even indefinitely, so be it. Integrity first. Truth first. America first.
Thank you and God Bless,
JD Rucker
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