When News Corp launched its own aggregator, Knewz.com, their hope was to create a profitable portal through which to drive traffic to their own properties as well as others. It was a novel strategy; the original Drudge Report model that they copied focused only on the homepage and did not receive compensation from the destinations of their traffic (though rumors have claimed otherwise). News Corp hoped to “double dip” by getting ad dollars on Knewz.com while also scoring ad dollars on the destination sites that they owned.
Their experiment, which has been marked as “Beta” since it’s launch three years ago, has officially been put to rest. The reason: Low revenue. Their brief statement:
We started Knewz as an experiment in news aggregation because we wanted to gather a diverse range of quality journalism, to highlight all sides of every story and to protect and project provenance. We certainly had provenance, but not profits, and so we bid Knewz farewell. Thank you to the millions of Knewz users who saw the value of the service and supported our mission.
According to Variety:
While it was in operation, Knewz pulled headlines from News Corp’s own stable of pubs (including the Journal) as well as from hundreds of third-party news orgs. Those included CNBC, CNN, Bloomberg, the Washington Post, the New York Times, NBC News and the New York Post, in addition to Murdoch’s Fox News.
There was also an ideological motivation behind Knewz (whose clunky name drew instant mockery). In announcing the project, News Corp touted it as a “groundbreaking news platform free of filter bubbles.”
“We live in a world of vexatious verticals, of crass clickbait, of polarized perspectives and fallacious, fact-free feeds — Knewz is knowing and needed,” News Corp CEO Robert Thomson said in a January 2020 statement.
The need to disseminate accurate news and truthful opinions is paramount in America today. News Corp chose to link to sites like CNN, WaPo, and the NY Times. It’s no wonder they failed in the end.
New Conservative Network Seeks Crowdfunding Help
They say we have to go big or go home. We’re trying to go big and bring the patriotic truth the the nation, but we need help.
Readers may or may not realize that over the past year, we’ve been bringing more conservative news and opinion outlets under our wing. Don’t take our expansion as a sign of riches; all of the “acquisitions” have been through sweat and promises of greater things to come for all involved. As a result, we’ve been able to bring together several independent media sites under a unified vision of preventing America from succumbing to the progressive, “woke,” Neo-Marxist ideologies that are spreading like wildfire across America.
The slow and steady reopening of America is revealing there was a lot more economic hardship brought about from the Covd-19 lockdowns than most realize. While we continue to hope advertising dollars on the sites go up, it’s simply not enough to do things the right way. We are currently experiencing a gap between revenue and expenses that cannot be overcome by click-ads and MyPillow promos alone (promo code “NOQ” by the way).
To overcome our revenue gap and keep these sites running, our needs fluctuate between $3000-$7000 per month. In other words, we’re in the red and hemorrhaging.
The best way you can help us grow and continue to bring the truth to the people is by donating. We appreciate everything, whether a dollar or $10,000. Anything brings us closer to a point of stability when we can hire writers, editors, and support staff to make the America First message louder. Our Giving Fuel page makes it easy to donate one-time or monthly. Alternatively, you can donate through PayPal as well.
As the world spirals towards radical progressivism, the need for truthful journalism has never been greater. But in these times, we need as many conservative media voices as possible. Please help keep NOQ Report and the other sites in the network going.
Thank you and God Bless,
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JD Rucker – EIC